Why Isn't Your Home Moving Off the Market?

Daniele S. Gordon | January 8, 2024

Are you starting to feel like your ‘For Sale’ sign is becoming a permanent part of your front yard landscaping? When your home lingers on the market longer than your last vacation, it’s easy to slip into a funk. But before you start considering turning your home into a time capsule for future generations, let’s unpack some potential reasons why buyers might be swiping left on your property.

The Price Tag Tango

Pricing a home is an art sprinkled with a bit of science, and sometimes, even the pros can miss the mark. If your house is priced higher than the other homes in your neighborhood, you're going to need to justify what makes it worth those extra bucks. Is it the gold-plated door handles? The pet spa for Fido? Buyers need a why. If there isn’t a clear one, it might be time to reassess your asking price.

Photos: The Good, The Bad, and The Ugly

In the era of swiping and scrolling, your home’s first impression is likely on a smartphone screen. If your listing photos are less ‘House Beautiful’ and more ‘House of Horrors,’ you could be scaring off potential buyers. Consider professional photography that shows your home in the best (and most accurate) light.

Curb Appeal or Curb Appeal?

Speaking of first impressions, let’s talk curb appeal. If potential buyers do a drive-by and are met with a jungle where the lawn should be or paint peeling like it’s shedding its summer skin, they might keep on driving. A little landscaping and a fresh coat of paint can work wonders.

The Mystery of the Vanishing Agent

Your real estate agent should be your champion, your knight in shining marketing materials. If they’re more elusive than a ghost in a haunted house, it’s a problem. Communication is key. You want an agent who’s actively marketing your home, not just listing it and calling it a day.

Too Much You in the House

Your collection of rare, vintage bobbleheads? Fascinating to you. To buyers? Not so much. If your home is a shrine to your personal taste, it might be hard for buyers to picture themselves in the space. Depersonalizing is crucial. You want to present a clean, welcoming canvas that buyers can mentally paint their own future onto.

Fixer-Upper Fatigue

Are there a few (or a list of) niggling issues you've ignored? A leaky faucet, a door that sticks, a mysterious stain on the ceiling? These can be red flags to buyers who are on the lookout for a turnkey home. They might overestimate the cost of repairs and decide it's not worth the hassle.

The Goldilocks Dilemma

Every buyer is looking for that ‘just right’ feel, and sometimes homes can miss the mark for subjective reasons. Maybe your home is the party house with the nightclub-esque basement, but the buyers are more 'cozy cottage' folks. It’s no one’s fault – just a mismatch of vibes.

Economic Ebb and Flow

Sometimes it’s not you, it’s the market. Economic factors can play a big role in how quickly homes sell. Interest rates, job market health, and even the time of year can influence buyer activity. It's important to understand the larger forces at play.

Feedback Loop

Are you getting feedback from showings? If the same comments keep popping up, it’s not a coincidence, it’s a pattern. Use this valuable intel to make adjustments where possible.

Wrapping It Up

If your home feels stuck, take heart. With a bit of troubleshooting and some strategic adjustments, you can change the trajectory. Revisit your pricing strategy, amp up your marketing, give your home a mini-makeover, or simply be patient and trust in the right buyer’s eventual arrival.

Hang in there! Your buyer is out there, possibly just around the corner, and with the right moves, you’ll meet them halfway.


My focus has been to assist my clients in making the best decision in one of the most important financial and emotional investments in their lives.

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